Digital Media and Marketing Strategies

Digital media can be used in different forms for the purpose of online marketing. The key is to use the different digital media in an innovative fashion. Almost every company requires creation of a digital media strategy. One needs to understand about how the digital media works today, since it has completely revolutionized the concepts of conventional marketing strategies. In this video, Lisa Hsia, Senior Vice President of news media used in Bravo TV explains how different metrics have been designed to monitor viewership on the channel. She gives an insider’s view of how digital marketing strategy is helpful at Bravo TV. For this, some examples of programs are also given.